GET TO KNOW AUNT FANNIE’S
A letter from Aunt Fannie’s founder, Mat Franken
As my son reached toddlerhood, it became all too clear he was sick. He had stomach problems, eczema, asthma, and mood swings which were uncharacteristic of his sweet nature. After persistent doctor visits and constant worry, we discovered he had extremely severe, life threatening allergies. We spent the next few years overhauling our home menu as well as the chemicals used in our home, and while my son improved some, it wasn’t enough to simply accept.
It wasn’t until we began using cleaning and pest solutions made with whole, food-based ingredients that the final piece of the puzzle fell into place. These were the days in which Aunt Fannie’s was born.
Aunt Fannie’s uses ‘whole’ ingredients. Unlike plant-based or plant-derived ingredients, whole ingredients aren’t ‘broken’. With plant based ingredients, chemists take the plant molecule, ‘break’ it, then add or subtract whatever they like, creating a synthesized chemical unknown evolutionarily to the human body.
Whole ingredients, on the other hand, come as nature intended and are evolutionarily adapted to our bodies (think ancient grains or fermented foods). By using 95%+ whole ingredients in Aunt Fannie’s formulations, our solutions are regarded as the healthier option for our families. And guess what? When ingredients are ‘whole’, they are oftentimes recognized by our body as food.
We incidentally eat, inhale, and also absorb these products through our skin. While plant-based solutions are good for the environment, are they best for our bodies? Which begs another question; if proper food can nourish our bodies, why can’t it also nourish our homes?
We’ve been so fortunate to receive support from the food and cleaning industry’s foremost thinkers, but we need you to share in our Healthier Housekeeping mission too. Please join me in the next evolutionary step in cleaning and pest. We all have a lot of work to do…together.
Mat Franken, Aunt Fannie’s Founder & CEO
AUNT FANNIE’S MAKES POWERFUL, FOOD-BASED CLEANING AND PEST SOLUTIONS.
Years ago, cleaning and pest solutions were homegrown and made with hand-picked ingredients. Just like the folks that fashioned them, these solutions were hardworking, no-nonsense and filled with tried-and-true ingenuity.
Aunt Fannie’s cleaning and pest products are made with food-based ingredients, hearkening back to the pre-chemical wisdom of generations past. Our solutions guarantee a superior, industrial-grade cleaning and pest experience, all while helping you keep a fresh and healthy home or establishment.