Why Startups Need Female Perspectives

Why Startups Need Female Perspectives

Aunt Fannie CPG Startup, News & Media Coverage

There is a growing demand for qualified female leadership across the business world, and the start up world is no different. Our CEO Mat Franken efforts to fill the Aunt Fannie’s Board of Directors with unique perspectives and individuals – such as Ms Monica Nassif – resulted in learning a few things along the way. He explains why it is …

Aunt Fannie's FlyPunch! Featured in Good Housekeeping

How Brand Transparency Builds Enduring Relationships With Customers

Aunt Fannie CPG Startup, News & Media Coverage

With the rise of social media, “humanizing business” has been a buzz phrase that represents the ultimate consumer company goal of creating a sustainable relationship that endures beyond a single transaction. Many early-stage consumer companies focus on product and lead with functionality. While this is undeniably important, the brands investing in building relationships with consumers that are finding more success in the …

Produce is Prime Real Estate

Produce is Prime Real Estate

Aunt Fannie CPG Startup, News & Media Coverage

Where’s the first place you go in a grocery store? If you answered “the produce section” then you’re in good company. Most shoppers head for the fresh fruits and vegetables before anything else when they go grocery shopping. It’s not only the first place most people go when shopping, it’s also the first thing people take note of on their …

Aunt Fannie's CEO Shares Insights on Exporting as an Early-Stage Startup

Our “Unglamorous Consumer Startups” Article in Entrepreneur Magazine

Aunt Fannie CPG Startup, News & Media Coverage

Aunt Fannie’s, and our founder Mat Franken, are starting to get a lot of attention in the consumer startup space.  When most people hear the word “startup” they immediately picture a high-growth tech company and not a household consumer good, but Mat Franken is working hard to change that image. Overlooked by many, though, is a crop of consumer product …